Viva Chicken came to Squeeze to increase engagement and online orders.
Viva Chicken approached Squeeze with four Fast Casual Peruvian Chicken restaurant locations in South Carolina and Georgia. Our goals for marketing and advertising were to drive in-store sales, increase engagement and orders through their app, increase online orders, and drive more catering sales. Squeeze also operated the digital marketing and public relations campaigns for multiple new location grand openings and early launch phases. Our strategy included Search Engine Optimization, Google Ads, Social Media Advertising, Public Relations, and Social Media Content Creation to maximize local brand awareness, advertise ordering and pickup options, and drive engagement on the app for specials and member benefits.
Given the multiple locations, goals, and potential customer demographics; the marketing and advertising campaigns required a diverse selection of digital media and constant updates to messaging. The Viva Chicken leadership team is data focused and we reviewed campaign data and optimizations with them quarterly to ensure consistent growth and positive return on investment.
1. Search Engine Optimization
In order to improve Viva Chicken’s Google Search visibility we added and corrected information on Google My Business listings and started with a list of 25 primary keywords for Search Engine Optimization. We performed extensive off page search optimization for those keywords through backlinking and citation campaigns. Squeeze Marketing SEO is comprehensive and works to increase rankings on search and maps to maximize local visibility.
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- 80,000 website visitors per month
- Less than 8 Million people reached on Facebook
- 15 restaurants in total
- 100,000 website visitors per month
- Doubled to 15.8 million people reached
- 2 additional restaurants opened up in new markets
2. Digital Advertising Campaign
Squeeze built digital advertising campaigns for Google Search/Display, Facebook, and Instagram. Our approach to advertising included search and maps visibility to capture customers actively looking for Peruvian Chicken, fast casual dining, and similar restaurants. These campaigns capture people who were looking to eat right then.
We also built a multi-tiered brand awareness funnel that started with maximum reach brand awareness campaigns on social media. Those who engaged with brand awareness campaigns were then retargeted with follow on calls to actions through advertising and content and offers through email and in app marketing to maximize our conversion rates.
3. Social Media Campaign
Squeeze created campaigns options to give the client “levers” to pull when needed. These campaigns include calls to action and targets including driving more in restaurant foot traffic, driving engagement with the Viva Insider app/program, driving more website traffic, and driving more online orders. This diverse set of campaigns allows Viva Chicken to prioritize advertising budget towards key metrics based on the business priorities.
Search Engine Optimization
Squeeze performs the most comprehensive SEO program in the region with a broad focus across backlinks, on page optimization, website content strategy, hundreds of citations, Google Maps optimization, and review monitoring and response support.
Analytics and Reporting
Squeeze performs the most in depth analysis of website traffic and activity in the small business marketing industry nationally. Our technical website analysis and client reporting is the way we show exact ROI by platform and campaign. We focus on complete transparency in client communication and our clients always know which campaigns are effectively driving leads and sales.
Digital Advertising
Squeeze performs demographic research and analysis focusing on the key demos of “most common customer/client” and “ideal customer/ client” to identify the full depth of demographic and keyword targets. The team then builds a multi-platform campaign for maximal brand visibility and in depth analytics to ensure positive return on investment.