Simply Green came to Squeeze Marketing looking to grow their local presence, increase monthly new inquiries, and build out their team with more high quality applicants.
Simply Green grew on their own through the hard work of the founder and owner who began the company as one guy pushing a lawn mower. The company came to Squeeze with multiple crews working and a focus on one successful area of the city. We had the challenge of growing the company to larger scale operations and continuing that momentum and success.
1. Website Design & Development
Simply Green needed website development to better showcase their high quality services, attract and accept applications from prospective team members, and search engine optimization for the website to rank in each different area of the city. The business also needed a robust advertising campaign to attract new customers and website visitors.
per month
“Squeeze is a great company to work with! A one stop shop for our marketing needs! Thanks for taking Simply Green to the top of Google rankings!”
– KRYSTA MARSHALL, GENERAL MANAGER
- 680 website visitors per month
- No local advertising, only word of mouth referrals
- Not ranked or visible in google search for any keywords other than their name
- 1600 website visitors per month
- Massively increased inquiries dominating the local advertising market
- On page 1 of Google Results for EVERY landscaping keyword locally
2. Digital Ad Campaigns & SEO
In order to drive immediate new landscaping leads we began online advertising with Google Search and Google Display. During the ad campaign build out we began Search Engine Optimization to get Simply Green to the top of Google searches for all relevant landscaping keywords.
Our strategy focused on building on the areas where Simply Green traditionally had successful clients and then opening new areas of the city for inquiries one by one, allowing Simply Green to plan for new locations and schedule their work crews efficiently.
3. Seasonal Strategies
As the business grew and added revenue the priorities shifted to a focus on lead quality and hiring new workers. Squeeze began Google and Social Media campaigns focused on incentivizing applications and added an applicant page on the website to support those campaigns. Squeeze employs a seasonal strategy with rotating campaigns that support the different priorities the business has between off season and primary season timing.
Search Engine Optimization
Squeeze performs the most comprehensive SEO program in the region with a broad focus across backlinks, on page optimization, website content strategy, hundreds of citations, Google Maps optimization, and review monitoring and response support.
Analytics and Reporting
Squeeze performs the most in depth analysis of website traffic and activity in the small business marketing industry nationally. Our technical website analysis and client reporting is the way we show exact ROI by platform and campaign. We focus on complete transparency in client communication and our clients always know which campaigns are effectively driving leads and sales.
Digital Advertising
Squeeze performs demographic research and analysis focusing on the key demos of “most common customer/client” and “ideal customer/ client” to identify the full depth of demographic and keyword targets. The team then builds a multi-platform campaign for maximal brand visibility and in depth analytics to ensure positive return on investment.