Low Tide Brewing came to Squeeze for help with improved rankings in Google Search, Marketing Strategy, and Website Development.
The primary objective of our campaigns with Low Tide began by improving search rankings to improve brand awareness and customer volume at the brewery. Low Tide features a rotating cast of local food trucks. That aspect of the brewery is a huge draw and Low Tide features new creative and original beer recipes regularly. We began with a focus on keywords to support those unique features of the brewery.
Low Tide Brewing also wanted to upgrade the user experience on their website to support the sale of branded merchandise, prominently feature their beer menu and specialty beers, and highlight their local food truck partners and schedule.
With those priorities and goals established, the Squeeze team got to work on the Low Tide SEO Campaign and website rebuild.
1. Search Engine Optimization
In order to improve Low Tide Brewing’s visibility in Google Search we started with a primary list of 15 keywords for the Search Engine Optimization campaign. We performed extensive on page SEO for their original website, built hundreds of citations, and began an aggressive local backlinking campaign. Squeeze SEO is unique. While many agencies focus on one aspect of Search Optimization (only backlinks, only on page SEO, or only citation support), Squeeze performs what we refer to as “Comprehensive SEO” going after every single variable that effects a business ranking in search results.
Since we started working with Squeeze Marketing we have seen a dramatic increase in not only our website traffic but our foot traffic as well. Team Squeeze helped us fully redesign our website, so it is much more user friendly and provides all the necessary information for our business. Now interested customers and returning customers can easily navigate to the right sections for quick answers, event info, and beer updates. We can barely keep up with sales since our online store received a makeover! The new website is easy to navigate on the back side as well. We are thrilled with the growth we have seen and are grateful for all the hard work Squeeze put into our new site. They were laid back, easy to work with, and made it fun!
ALLISON HAVENS, OPERATIONS MANAGER
- 486 website visitors per month
- Ranked on the bottom half of the first page of Google searches for one keyword, their name
- Single page website with a couple of beers featured
- 4,764 website visitors per month
- Ranked in the top 3 results on Google for 250+ keywords locally
- Custom website with an online store, events schedule, beer menu, and daily food truck features/updates
2. Website and Graphic Design
Working with a local artist, the Squeeze development team designed a completely custom website for Low Tide that integrates the art and design on their cans and bottle labels throughout the website.
3. Ecommerce
We built an ecommerce store on the website to support the growing demand for merchandise as the brewery gained much more visibility online. The launch of the new website and SEO campaign created massive visibility for the brewery locally and built an additional revenue stream through online merchandise sales.
Web Development
Website development at Squeeze is completely custom yet also built on platforms that the client can easily be trained to manage themselves if that’s the preference. Squeeze websites prioritize user experience, providing engaging content and media that incentivizes the user to buy or contact the business.
Analytics and Reporting
Squeeze performs the most in depth analysis of website traffic and activity in the small business marketing industry nationally. Our technical website analysis and client reporting is the way we show exact ROI by platform and campaign. We focus on complete transparency in client communication and our clients always know which campaigns are effectively driving leads and sales.
Search Engine Optimization
Squeeze performs the most comprehensive SEO program in the region with a broad focus across backlinks, on page optimization, website content strategy, hundreds of citations, Google Maps opti- mization, and review monitoring and response support.