Braised in the South came to Squeeze as a Food Truck in need of more catering work and more visibility for the truck.
Braised in the South came to Squeeze as a Food Truck in need of more catering work and more visibility for the truck. The primary objective of our campaigns with BITS began by improving search rankings and starting Google and Social Media ad campaigns focused on driving catering work.
Braised in the South serves amazing food that creates excitement in anyone that experiences it and one of the primary goals and challenges were to effectively showcase and present the food in the most appealing way possible. Braised in the South needed much more information about food truck schedule and catering options presented on their website and with the opening of the restaurant, the site required a full overhaul to accurately demonstrate the new offerings and the full description of the business as it grew. With those priorities and goals established, the Squeeze team got to work on the BITS SEO Campaign, advertising campaigns, social media strategy, and website rebuild.
*After years of the restaurant’s success, the Braised in the South team decided to successfully sell its business in 2022, and we were honored to have been part of their journey and have created some awesome campaigns and results for them during their time with us.
1. SEO & Social Media Campaign
During the ad campaign build out we began Search Engine Optimization for their original website with a focus on both catering and local food truck keywords. Our social media strategy for Braised focused on a combination of telling the brand story, showcasing amazing catering options, and keeping the audience engaged with the food truck.
“Working with the Squeeze team has been amazing. They are proactive with marketing ideas and adjust at the drop of a hat to our changing priorities. Squeeze Marketing efforts helped us grow our business, facilitating the expansion to a brick and mortar restaurant and notably increasing our catering volume. The press releases and social media campaigns to support the opening of our restaurant have been invaluable. We love the constant team environment and new ideas!”
STEVE KLATT , OWNER
- 280 website visitors per month
- Informational website with options to contact for catering
- Not ranked or visible in Google Search for any keywords other than its name
- 3,500 website visitors per month
- Custom engaging website featuring the restaurant, food truck, catering, and events.
- Massively increased revenue allowed for the opening of a brick and mortar restaurant
2. Website Rebuild
As the business grew and added revenue the priorities shifted to opening the brick and mortar restaurant and a complete rebuild of the website to support that effort.
Braised in the South needed much more information about food truck schedule and catering options presented on their website and with the opening of the restaurant, the site required a full overhaul to accurately demonstrate the new offerings and the full description of the business as it grew.
In 2020, Braised in the South was a food and beverage outlier.
While many were closing their doors and sending employees home, Braised was expanding, opening a restaurant, and hiring new employees. They needed a website that featured the restaurant, catering offers, and food truck schedule to continue its growth and momentum. With that shift in priorities we added an aggressive public relations service to ensure maximal visibility of the restaurant grand opening.
Website Development
Website development at Squeeze is completely custom yet also built on platforms that the client can easily be trained to manage themselves if that’s the preference. Squeeze websites prioritize user experience, providing engaging content and media that incentivizes the user to buy or contact the business.
Analytics and Reporting
Squeeze performs the most in depth analysis of website traffic and activity in the small business marketing industry nationally. Our technical website analysis and client reporting is the way we show exact ROI by platform and campaign. We focus on complete transparency in client communication and our clients always know which campaigns are effectively driving leads and sales.
Public Relations & Social Media
Effective social media strategy employs demographic/audience analysis, content optimized for each platform, competitive analysis, and clear achievable goals to best tell the brand story and feature products and services. At Squeeze we employ deep data tracking and analysis and stay plugged into the latest opportunities with new platforms. Squeeze PR combines the resources of the most capable national PR software with expert copywriting and messaging expertise to announce new initiatives, build awareness around products and services, and gain maximum public visibility for our clients. We build local reporter relationships for our clients and build that resource for long term visibility in local articles and news programs.