Airbox Air Purifiers came to Squeeze with a new product and eCommerce startup project.
Airbox Air Purifiers came to Squeeze with a new product and eCommerce startup project. Airbox creates commercial-grade products ideal for medical and industrial applications and is categorically the most effective and efficient air purifier on the market. The project included two primary challenges: market education about the product engineering specifications and capabilities; and visual design to support product lines and entice digital traffic. Getting the Airbox project off the ground required E-Commerce Web Design and Development. Squeeze built Airbox a completely custom website and dramatically expanded the brand graphics to create a memorable and unique experience for website visitors. The Airbox website features unique customized graphic design, photography and video elements, dynamic/user interactive elements throughout, and industry leading easy-to-manage ecommerce software customized to the client brand and products.
After building a website that best represents Airbox and their offerings, the project goals shifted to driving website traffic and then sales.
1. Website Design & Development
Squeeze built Airbox a completely custom website and dramatically expanded the brand graphics to create a memorable and unique experience for website visitors. The Airbox website features unique customized graphic design, photography and video elements, dynamic/user interactive elements throughout, and industry leading easy-to-manage ecommerce software customized to the client brand and products.
After building a website that best represents Airbox and their offerings, the project goals shifted to driving website traffic and then sales.
“When AIRBOX enlisted the Squeeze Team to basically build our brand from the ground up, they took on the job with confidence and focus. Bringing Air Purifiers to market just before the COVID-19 Pandemic hit the US put our brand into hyperdrive. Squeeze has been able to fine tune our SEO and online presence, driving revenue and quality leads to our website almost daily. Not only are they good at what they do, but they are a fun and engaging group to work with too!”
MEREDITH TEAGUE, PRESIDENT
- No website and no online visibility
- New products they needed to bring to market
- Zero presence in an active competitive market
- 6,300+ website visitors per month
- 4 million+ ads reach per month
- Custom website with an online store, featured products, and technical white papers to support testing data
- Ranked nationally on Google driving 7 figure sales in the first year
2. SEO & Social Media Campaign
In order to drive product sales Squeeze built a Social Media content campaign that focused on educating users on the capabilities of Airbox Air Purifiers. We utilized process explanation graphics, creative statistic and specification descriptions, and engaging media to educate a market on products with an entirely new capability. Concurrently, Squeeze created and performed a National Search Engine Optimization campaign focused on driving website traffic from search engines when users search keywords related to air cleaning, filtration, and purification. The Squeeze team wrote thousands of words of keyword optimized content for the website, social media campaigns, and blog articles for content strategy. Social Media Management, Search Engine Optimization, and Written Content formed the core of our organic website traffic strategy.
3. Digital Advertising Campaign
Immediately after starting SEO and Social Media, Squeeze built digital advertising campaigns to drive new exposure to products and product features. The Airbox advertising strategy includes Google Search, Google Display, and Facebook/Instagram Ad Campaigns. The robust digital advertising plan ramped up over the first months as revenues increased and includes both brand awareness and direct response sales campaigns and varied custom written ad copy.
Website Development
Website development at Squeeze is completely custom yet also built on platforms that the client can easily be trained to manage themselves if that’s the preference. Squeeze websites prioritize user experience, providing engaging content and media that incentivizes the user to buy or contact the business.
Analytics and Reporting
Squeeze performs the most in depth analysis of website traffic and activity in the small business marketing industry nationally. Our technical website analysis and client reporting is the way we show exact ROI by platform and campaign. We focus on complete transparency in client communication and our clients always know which campaigns are effectively driving leads and sales.
Search Engine Optimization
Squeeze performs the most comprehensive SEO program in the region with a broad focus across backlinks, on page optimization, website content strategy, hundreds of citations, Google Maps optimization, and review monitoring and response support.